VPASP SEO Content Enhancements

Keywords Admin Tool and Template Fields (BYZ119)

Search engines use keywords they extract from websites to power their search results. They extract keywords from various sources within each web page, such as from within the page text, headings, comments, links and meta data (these are special tags that hold information about the page).

The BYZ VPASP Keywords Tool allows you to automatically include relevant keywords from your VPASP database and include them in your VPASP product pages using our powerful template fields add on.

The tool makes it very easy to extract keywords from your vpasp database. You simply identify which columns to check and the tool runs through the database and applies powerful logic to extract the keywords. The tool will extract SKU's, manufacturers names, sizes, colors etc. all of which can be relevant to internet searches your potential customers make.

When you have built your keywords you can then incorporate the keywords in to your product pages using the BYZ template fields add on (see below).

See demo

The BYZ Template Fields Add on (BYZ107)

This is a powerful add on that allows you to populate your vpasp pages with dynamic (i.e. straight from the database) data. It works with all vpasp tables but can be especially useful for search engine optimization.

Keywords Meta Data

The keywords meta data is used by search engines as a primary source of page keywords. The keywords meta tag can be automatically populated with keywords using the BYZ keywords / templates add on.

Keyword Clouds and Searches

The keywords tool and template tool can be used to power additional keyword searches via links. For example, if a visitor searched for the word 'Sony' to find your page you could display 'Sony' as a keyword link which will search for other Sony products.

See demo

Content Management Enhancements (BYZ110)

Good quality, well written and relevant content can help with search engine placements. The Content Management Enhancements add on allows content pages to be quickly and easily added to your vpasp powered site using page names of your choosing so they can be kept search engine friendly.

Enhanced Paging & Searching (BYZ116)

This is a powerful add on which improves the customer search experience but also (and importantly for SEO) it allows search engines to read all the pages generated by a query instead of just the first page. For example, if you wanted to place a link on your site using a query which showed all products on sale you might get 20 pages returned and a search engine following that link would only be able to read the first page. With BYZ116 installed the search engine would be able to read all 20 pages (Click here to find out more).
See demo

Related Categories Add On (BYZ121)

This allows cross / selling and linking of categories. Search engines use links as sign-posts as to content. For example, if I sell battery powered toy cars it also makes sense for me to sell batteries. For example, I have a category called batteries and one toy cars. On category (and product templates) you can automatically place links to related categories. On its own this can be useful for site visitors, but it also helps the search engines to find your category as well as helping them to pick up categorization information from the link text. Cross linking products works in the similar way.
See demo